For Intro, see: Jos. A. Magnus & Co. Distillery Tour
Name: Joseph Magnus Straight Bourbon Whiskey
Age: 9 years
Color: Deep red, auburn. Much darker than the traditional bourbon coloring.
Nose: Rich red fruit aromatics, highlights of black cherry and red berries, lowlights of orange citrus. Cinnamon and chocolate.
Impression: Very deep and viscous. A really good "weight" to this bourbon with a tremendous mouthfeel. There's very little heat or "spice" on the tongue and has an almost creamy texture. Dark fruits pop at first followed by milk chocolate which really resonates. It stays on the palette for a good while, playing with the taste buds. There's also some rye in that mashbill, which I've come to expect with the MGP sourced stuff.
Overview: This is a supremely sweet and succulent bourbon. The attribution of the sherry and cognac really stand out and separates this from your tradition bourbon swill, packing in ample dark berry and dried fruit flavors. I think this is why the Jos. A. Magnus folks make a blueberry punch cocktail with it. The 100 proof could be little higher to knock down the sweet characteristics. I find myself wanting just a tad more heat and wood notes. This whiskey rolls over the tongue almost like a thin syrup, which isn't necessarily a bad thing.
When you add a little water, you'll find those fruits exploding in the flavor profile. Big black cherry notes, with vanilla bean, and hints of whipped cream. Again, at a higher proof, somewhere in the 110-115 range, would fit this bourbon so nicely. The water unleashed the incredible finishing flavors, but pulls down the heat a little too much, so it's hard to find a good balance for my taste.
Recommendation: Buy it, if you can find it. Some places have it for close $100, and I've seen it shelved as low as $75, which is surprising since the direct sale at the distillery was $90. It's a good deal considering the amount of work that's gone into crafting this whiskey, making it one of the best "finished" bourbons I've tried. Also, great bottle. Brownie points.
Grade: 3.5 - Excellent. Even as a Double Gold winner, I really (really) wish the Joseph Magnus were a slightly higher proof. I understand this will have broader appeal at the base 100 proof, but it's such a "sweet" bourbon that some heat and spice would balance it out so nicely. I actually would consider this a very respectable dessert whiskey, and honestly, reminds me so much of a spoonful of Cocoa Puffs cereal. Take that, for what it's worth.